Would You Like to Bab with Your Book?

While many authors have the dream of earning a full-time living from the sales of their books, the truth is, very few authors are able to generate a significant livelihood just from the sales of their books.

However, your book can serve as the foundation to a very lucrative full-time income when you lift the words off the pages and bring them to life in the form of online courses, coaching programs, materials, and systems.

As our series on “Building a Business with Your Book” continues, I’d love to feature authors in our community who are doing things to build a business with their books.

This will provide you with some great exposure and it will be inspiring for other authors to see what is possible.

That said, enjoy today’s article, then scroll down to the comments section to either share what you are doing and/or read about what other authors are doing.

You’ll find a few guidelines to help make the most of what you share. Depending on the results, several authors will be invited to be featured in an Author Spotlight segment.

I see building a business with a book as a five pronged approach, to which I’ve attached the acronym D.R.E.A.M.

  • Develop Your Author Platform
  • Reach Out and Grow Your List
  • Earn by Creating Courses and Programs
  • Advance Your Exposure Online
  • Market Your Book and Your Programs

I’m so looking forward to reading about what you are up to.

Here’s How to Get Featured

  • Scroll down to the comments section below to share your thoughts and read about what other authors in our community are up to.
  • Tell us what you are doing to Build a Business with Your Book.
  • It could be that you have a course for sale or are developing a course or monthly membership site.
  • It could be that you are fine tuning your blog or branding or doing things to connect with your audience and grow your list.

Scroll down to share what you are doing and to join in the conversation.

Caution: While you are invited to share what you are doing and even list ONE URL to what it is you are writing about, this is not an opportunity to be overly promotional or spammy. We reserve the right to include or exclude comments. That said, embrace the opportunity to be featured (and to perhaps be selected for an Author Spotlight feature) by sharing what you are up to. You are encouraged to share tips and suggestions to help inspire and equip others.

We’re looking forward to reading your comments!

Here’s to your success,
D’vorah

 

Comments

  1. I’m creating a mini-site for my book “how to sell on ebay”, along with a youtube channel with video tutorials, a facebook page and a linkedin company page, and I’ve got a list of 60 blog articles, each to be one quick tip, for the mini-site. These plus related videos will be posted all over the place. The idea is to give people valuable content they want to share. The whole shebang will be live and working in a week. This book is steadily selling 250 copies a month with absolutely no promotion, so I’m working on a platform to add the promotion and push up the sales.

    I’m also writing a book “why the hell isn’t my book selling” and working through a process on each of my non-selling books (3 out of 25 non-fiction titles) as case studies.

    For my coloring books, I’ve created a specialized website, a facebook page, a youtube channel, and I’ve got a coloring team busy coloring pages and posting them all over. I’ve also got 25 video reviews from coloring book reviewers and am working on getting a hundred more. The idea is to create buzz about the books, and it’s been working well. Sales are up!

    I’ve been finding social media is a great place to build up an audience of fans, but it takes real work, and you have to help other people, sharing tips, reviewing their books, liking their videos and so on. After a while this builds up into a flood of interest back to my own works.

    My site is https://www.thewritingking.com

    • That’s an impressive list and I’m so pleased for you that your strategies are working.
      It’s obviously taking a lot of your time, but you emit so much happiness with the projects you do; I’m sure it must show through your work. Kudos, Richard!

  2. Any publicity is good publicity. I am pursuing this with one book and a book series. My book on Preventing Identity theft has been followed up with a workbook to help readers get the most benefit from going through the book. Once I get a few “bugs” fixed I have run into, I will be putting together a video course to take it to the next level.

    My latest project is helping folks get prepared for a natural disaster. Having been a volunteer first responder, I have seen first hand what can happen when you arent prepared. Most of the steps require only a little time and in only as much money as you want to put into it.

  3. I’ve been using the concepts I learned from over two years’ mentorship with D’vorah to promote my Etsy shop/coaching group, Reward Your Success. The idea is to record your goals in my Success! journal, and reward your goal completion with beautiful handmade charms as a way of spurring you on. The store opens on Feb. 14 with a “Be Your Own Valentine” promotion. https://etsy.com/shop/RewardYourSuccess

    I used CreateSpace to make the Success! journal, so it’s now for sale on Amazon. I’m promoting it and my Etsy shop through my WordPress website (which has a sign up for my AWeber mailing list), as well as heavy promotion on Facebook. I’ve gotten much interest generated for a post showing a sneak peek of the exclusive charm available only at launch, and boosted that with a Facebook ad. I also previewed the cover of my journal on Facebook, and that has generated a lot of interest. Although Amazon isn’t the main way I’ll be selling the journal, it’s good to have it out there as part of my list of works.

    I use CoSchedule to schedule both my weekly blog posts and social media posts. I plan to use Pinterest more once my shop is live, but for now I’m primarily using Twitter and Facebook. The blog posts mention my journal and charms, but I mainly give advice and information on topics of interest to people (mainly women) who are interested in renewing or reinventing themselves.

  4. After a number of starts and stops, my online free webinar will be released February 14, as my way of helping to demystify grief. There are 4 other webinars that build from the first to be offered. We all know that after a death or loss of something we loved, we grieve. How many are prepared or can cope with their emotions, feelings, confusion over their loss. I have created this series as additional information, a road map – your GPS if you will, into the Transitions and Transformation that you can experience as you journey through your grief. As with any Hero, you set off on a journey, you face a challenge, perhaps your own death, you conquer, you are changed by your experience, a return home to your friends and family and a Hero’s welcome – you have conquered your fear of death and now can begin to live. Your loved one or loss lives forever in your heart and memories.
    I chose February 14 as my launch date, my way of celebrating my birthday and my gift to others – because I love to help others and hate to see others sad. I created this using screen flow to capture my keynote slides and have recorded the free webinar called Avoid 3 Common Beliefs that grieving women fall into that keep them from healing. Of course men are always welcome! This will be downloaded to Vimeo and housed on my soon to be updated website annedebutte.com
    Of course, next comes the marketing and this I find to be my biggest challenge – any thoughts are always welcomed.
    If anyone can’t wait for the webinar, then my book Grief’s Abyss Finding Your Pathway to Peace is available on kindle and softcover on Amazon.ca or com or UK.
    Finishing the course for my book is my next project followed by Podcast interviews for my Podcast Lets Talk About Grief – plan to interview detectives to psychologists and others in between who have experienced grief.
    By then, I’m sure I’ll be ready for D’vorah’s next 90 Challenge!

  5. I took D’vorah’s course creation three times before I finally had a course to offer. Now I am finishing my second offering of “30-Day Challenge: Craft Your Plan for Learning Physiology.” Next I am going to turn it into an evergreen course with a step sequence for presentation rather than a date sequence. That is, Day 1 of my “30-Day Challenge: Craft Your Plan for Learning Physiology” will be the day a student enrolls in the course.
    I am going to use a hidden page on my website as the course classroom and forget about having participants login. The browsers have decided to mark every website with a login page that is not “https:” with a little red lock indicating it is “not safe”. The dedicated IP address for “https:” is much more expensive than the “http:” shared IP.
    The approach I am teaching for learning physiology is evergreen. I have been using it myself for 37 years. I work in a scientific field that adds new information weekly. My course’s conference piece is easily manage with Instant Teleseminar and their live question box. That service has been a blessing for me. I am really excited about this project.

  6. I have been researching my own family history, and helping others with theirs, for 30+ years. My heart’s desire is to help people leave a piece of themselves for future generations, and I believe the journal series I’m creating will do that.

    I am creating a series of conversational family/personal history journals. Each journal is limited in scope so that the user isn’t overwhelmed by tons of blank spaces to fill in. One day each of us will be someone’s ancestor, and these journals will allow users to ‘live’ in the future instead of just being a name on a piece of paper! Also, one journal focuses on memories of the user’s parents and grandparents so that those generations can ‘live’ in the future, too. April 15th is my target date for the first journal in this series to be completed and for sale on Amazon. com.

    I’ve blogged family history stories, and about family history and genealogy in general, for nearly three years. I recently revised a short e-book called The Ten Most Important Things to Leave Your Kids and Grandkids. This pdf has reproducible forms for users to complete. The book can be requested through my website. http://nancyhvest.com/

    My next immediate goals are to publicize my revised e-book and get the first journal completed. I foresee having at least two journals in the series for sale by the end of 2017. Also for this year I am fine-tuning my social media marketing scope by analyzing my target market and learning new skills, like Facebook Live.

    I have read a lot and listened to many reputable people, like Michael Hyatt and Jeff Goins and D’Vorah Lansky. Now I am implementing what I’ve learned so that I can reach as many people as possible with my journal series.

    • I love this idea.

      I’ve developed a series of Journals called Bible Bites, where I have one Scripture (God’s Word) and I write a response. It turns into a conversation with God Himself and I write what He wants me to learn.

  7. Mili says:

    For years I’ve been reading fiction stories, and though there were many I liked, there was always something missing. Finally, I decided to write a fantasy for myself, to have a story that fills in all the little gaps and holes — my perfect story. With so many stories, how can I make mine stand out:

    1. I am publishing my fantasy as a series and inviting readers to participate in the creation. If they find something they do not like, or do not understand, they can let me know. Since I know where the story is going, if I feel their suggestion is valid, I’ll make a change. A series (3 chapters/episode) allows me to publish every month — rather than waiting a few years to complete a book.

    2. What are my strengths? I’m an artist. I’m creating fan art to direct potential readers to my work.

    3. Local community. I have a hard time using social media — lots of work, few results. My plan is to connect with my local community by placing invitations to join in the creation of my series — free books in exchange for reviews.

    4. I’m an adult, my fantasy is for ages 12+. I need to find a group of teenagers who will be excited to be a part of the process.

    The above a just a few ideas. I have not implemented 3. and 4. yet, and 2. is in it’s infancy stages. Time will tell if these ideas work.

    The one thing I am sure of after a few years trying to figure this stuff out, is that I cannot compete with famous authors in my genre doing what they are doing, because I’m not at their level.

    Recently I’ve been reading Sun Tzu for inspiration.

    The fantasy’s home page: http://artofmili.ca/art-and-stories/warriors-of-virtue/

    Thank you for letting me share, D’vorah.

    • You might be interested – there is a new translation of Sun Tzu called “The technology of war” by Colin Thorne. It turns out there are some mistranslations in the Art of War that this book clears up.

  8. My name is Larada Horner-Miller and I have self-published 6 books: Tumbleweed Landed, a memoir collection of poetry and prose about growing up a rural community during the fifties and sixties; When Will Papa Get Home?, a historical fiction about a Mexican immigrant family where Papa gets accused of being a horse thief; Let Me Tell You a Story, the story of how my grandfather put together our family ranch during the depression; and a 3 cookbook series, From Grannie’s Kitchen, full of my Mom’s delicious recipes.

  9. My work is to help women interested in natural healing and keeping healthy during the whole course of their life, even recovering from disease and sickness naturaly to enjoy health again. I had lots of pieces of the puzzle… I pictured 4 books on raw and livingfood, I build a website, I write a blog, I make video workshops to teach how to use nutrition to heal naturaly, and I coach one on one with client in my kitchen. Today, after 1 year soon learning with D’vorah and the Reach More Readers Community, I am developing courses for a monthly membership site. I am also learning to build online relationship with women like my mentor tought me around my author journey – and that was the missing piece for me I founded here at D’vorah Lansky’s website and work.
    I will definitely be encouraging women to have a mentor in order to progress in their health project and as me as a coach they will have a sure success the same way with D’vorah as my coach I have and will have success !
    Believe in your coach’s heart and let’s become a coach led by our heart.
    I am working in french as I have at heart the french speaking women of my country.
    Le Royaume des Jus courses directory : http://www.leroyaumedesjus.com
    The membership name is Lady Jeunesse – the name of my Blog !

  10. I self-published my first book, Self-Publishing Guide, nearly 40 years ago, back when “cut and paste” really meant cut and paste! Over the years I have worked with aspiring authors who wanted to get their message out to the world. I have shepherded them through the process from rough drafts to finished product. Most have self-published, but others have chosen to seek conventional publishing options.
    Years of author workshops, presentations, and conferences, along with teaching college English, have convinced me that writers need more personalized guidance throughout the writing process. To make that possible, I’m taking my instruction and mentoring online.
    My first online course, I Have a Draft! Now What?, will be available as a pilot course beginning March 1. For specifics, go to http://www.wordsareforever.com and check out my site. The Avid Authors blog will give you a starting point for your writing aspirations. I’ll be adding more posts, courses, and resources as I receive reader and student input.
    My business model will include online courses, webinars, manuscript critiques, discussion groups, online and Skype consultations, and more. Eventually I plan to produce an updated and expanded version of my original book to keep authors informed about their options in the vast and rapidly-changing field of writing opportunities.

  11. I published my first eBook, “Tales of a Law School Dropout,” on Amazon in 2013 and took D’vorah’s Virtual Book Tour. Turns out people liked my author website so much that they started asking me to build websites for them, too! Then, after a few years, I learned about joint venture partnerships and affiliate marketing and mastered the art of JV launches and the technology behind the scenes. I was able to quit my day job and run my business full time from home helping business owners launch their online products! I would never have imagined what opportunities would come to my life because of the eBook I published. Now, I have 5 books published, two of which reached #1 in their niches on Amazon, and I work flexible hours. Feel free to check out my website at http://www.techdoneforyou.com or grab a spot in my scheduler so we can talk. I’m happy to help and am so grateful that I took D’vorah’s trainings!

  12. I am so excited to share my newly branded blog/website ShareYourHeartsPassion.com! I’ve created a free gift for my audience that supports my upcoming free Vision Board Workshop. I’m also developing a brand new workshop where I’ll teach participants how to create their own Travel Planner/Journals. And last but not least, I’ll be offing a comprehensive course called, “Your Book Write Now” where I’ll be teaching participants how to create their own books about their favorite vacation or retirement destinations! Thanks to D’vorah’s support I’m able to make these dreams a reality!

  13. Hi
    I don’t consider myself an author or writer. I am an “idea” person. Right now i’ve been working on a health memoir since june of 2015 concerning an unknown health secret related to chiropractic and pain they won’t voluntarily divulge. Just this past week i finally completed my self testing i’ve been doing since day one but this time with consistent results. FINALLY. As until now i’d make progress, make assumption only to find they worked somewhat but not consistently. For example i’ve had chronic lower back pain, knee pain so i couldn’t even climb the 24 steps to my apartment without holding onto the hand rail one excruciating painful stepat a time. Thigh numbness, terrible muscle spasms, etc, etc. ALL GONE this week for the first time and CONSISTENTLY. I have several tests i use to record my progress. All are working consistently, daily. For example getting up in the morning is usually when my muscles are tightest and painful yet i now pass the “back to the wall” test and head lowering test with flying colors. No tension at all any more

    I’m in the process of “feeling out” the market according to rich schefrens approach. He’s an internet marketer i’ve taken his founders course with. He suggests using this approach to see if there is enough interest before diving head long into a long range committment. Saves time and money. I have no experience with this so i’m reaching out on fiverr, etc for help. If 100 people commit to say and inexpensive monthly newsletter for say $25 then that is a signal to move on. Hard data. If only two then i can take that as a signal to move onto something else. I’m trying to create a sales letter for those people in pain that may have tried alternative products like drugs, yoga, etc but are still searching for help. These “searchers” are who i am trying to get my initial testing with. Any help in creating a sales letter and/or monthly newsletter is very appreciated. Thanks
    rudy ferrara
    ps my website is not up and running yet until i get some feedback

  14. I’m promoting my new book “Freed By The Light” in a number of ways: publicity, ad buys, radio shows, speaking opportunities, newsletters, book reviews and a 12-month online course that goes into more depth on the material presented in the book.

    I’ll also be promoting it at trade shows and conferences. I’ve done an ad buy that will go in front of bookstore and gift buyers, as well as numerous key trade shows for the next six months. It was a little pricey, but I bought a cover slot because lets face it — a nice cover is going to get more attention than a small inside ad.

    I’m also promoting it on social and mainstream media. The book is kind of mind-blowing (no, really) in its content, so I’ll use that to get the attention of media. I’ve found the best way to sell my book is through media. I did a two-hour show on a national radio show and the response was absolutely phenomenal. Internet radio shows, podcasts, videos, all of that is great to get the word out and let people see you and share you with others all around the world. It’s important to develop key talking points about your book and to prepare and practice, so that you’ll be clear and compelling while doing media or Internet interviews.

  15. I am Dr. Alma H. Bond, a psychoanalyst and the author of 24 published books. “Barbra Streisand: On the Couch” will be published by Bancroft Press in Sept. “Hillary Clinton: On the Couch” was published last year. My website is http://almabondauthor.com. I would like very much to be featured on your website.

  16. I took a marketing concept I discovered last year in a completely different industry and adapted it to promote over a dozen Canadian authors and recording artists in what I call the 7 Days of Great Canadian Giveaways, running from February 6 to 12, 2017.

    The concept is simple. Every day, I introduce readers on my website blog to two different authors who have each put together a fantastic prize package of books, CDs, and/or other gifts that relate to their books. In order to qualify, they must comment under my blog and then click on the two links to go the respective authors’ FB pages and comment there. That’s it!

    Today’s post can be found here. https://sallymeadows.com/blog/blog/day-four-7-days-of-great-canadian-giveaways. Entrants must be Canadian citizens living in Canada.

    I have done a radio interview about this event and created an event page to drum up interest. All the authors are promoting this event throughout the week. I also did some pre-event online marketing to drum up interest.

    I initiated this event to help raise the profile of Canadian Christian authors. I have seen a huge increase in visits to my website page, my Facebook page, and those of the other authors and recording artists. We have seen increases in likes for our Facebook pages and for our newsletters. I am looking forward to running this again in the future, next time expanding to a North American market!

  17. I am a children’s author of a series called Rosco the Rascal, adventurous fiction for early middle grade, ages 6-10. I also host a children’s book blog called Rosco’s Reading Room at http://www.authorshanagorian.wordpress.com in which I feature other children’s authors from around the globe and highlight their latest books. It’s an attempt to cross promote our work, which benefits all of the featured authors as well as helps my own marketing. There is no charge to be featured (although some minimum requirements for the books) but every author ever featured has been asked to share the links of each new post so it’s always a growing thing, and a way for us to share our children’s book audiences. At one point I decided to charge for the service, but realized quickly that it was more valuable as a free service, both to others and to myself, because in this business, ‘scratching others’ backs’ results in plenty of ‘back scratching’ by others for oneself! So I quickly switched back to the free model. Also, readers are more willing to learn about new books and authors if they know that the things they’re reading about them haven’t been bought and paid for by the author.

    Currently I am preparing to release a new book in my series (this will be the 4th book) for St. Patrick’s Day. I also write short stories and post them on wattpad and movellas and on my blog at times to keep readers engaged between book releases.

    Finally, I have recently joined Instafreebie.com in order to grow my subscription list for my newsletter. It’s going extremely well because I have been able to meet so many authors also willing to cross promote my work with theirs. Book marketing is indeed becoming a share-n-share-alike strategy lately, and it’s working!

  18. I am a children’s author of a series called Rosco the Rascal, adventurous fiction for early middle grade, ages 6-10. I also host a children’s book blog called Rosco’s Reading Room at authorshanagorian.wordpress.com in which I feature other children’s authors from around the globe and highlight their latest books. It’s an attempt to cross promote our work, which benefits all of the featured authors as well as helps my own marketing. There is no charge to be featured (although some minimum requirements for the books) but every author ever featured has been asked to share the links of each new post so it’s always a growing thing, and a way for us to share our children’s book audiences. At one point I decided to charge for the service, but realized quickly that it was more valuable as a free service, both to others and to myself, because in this business, ‘scratching others’ backs’ results in plenty of ‘back scratching’ by others for oneself! So I quickly switched back to the free model. Also, readers are more willing to learn about new books and authors if they know that the things they’re reading about them haven’t been bought and paid for by the author.

    Currently I am preparing to release a new book in my series (this will be the 4th book) for St. Patrick’s Day. I also write short stories and post them on wattpad and movellas and on my blog at times to keep readers engaged between book releases.

    Finally, I have recently joined Instafreebie in order to grow my subscription list for my newsletter. It’s going extremely well because I have been able to meet so many authors also willing to cross promote my work with theirs. Book marketing is indeed becoming a share-n-share-alike strategy lately, and it’s working!

  19. dreammaster says:

    Tianna Galgano, author:

    I began researching dreams over 33 years ago. What began as a curiosity quickly became a passion that is there to this day.

    I invented a way that people can interpret their own dreams — intuitively. I started a dream study group in 1983 which still meets, although the participants have changed through the years.

    My presentations, workshops and study group gave me so much material for what people got from interpreting their dreams through my Dream Decipher Process, that I began writing books with their stories. I have self-published two books and am in final edit of a third. The books include how to do my interpretation process; and the way to connect with intuition and hear the voice of Spirit directly.

    My desire is to help people know how to interact with their dream state by asking for certain types of dreams. I teach how to do Therapeutic Dreaming; Star Dreaming; and Healing Yourself and Helping Others through Shamanic Dreaming; plus, shamanic journeying and how to meet Spirit Guides.

    I have been working on list building for several years. I built a website that has numerous pages of info and a blog. On my site I give away 2 free meditations (meet a spirit guide, and meet your power animal) for signing up to my list. My books have links in the back to get free downloads. These links go through my site and connect with Amazon S3 and AWeber.

    I send out emails with offers and discounts.
    I am currently working on a Dream Workshop course.
    Creating webinars is of much interest to me.

    I have been interviewed on radio shows and podcasts. I am seeking more of that. I have put together a comprehensive media kit which includes links to radio interview recordings, testimonials, and an offer to facilitate a free dream interpretation session for the host of the show. I intend to send this kit to hosts and promoters of internet broadcasts and podcasts and ask to be interviewed. For the ones that have snail mail addresses, I will put the kit on a flashdrive and mail it to them.

    I have a ton of ambition…I just wish I had more time to create everything i want to do.

    My site is http://www.TiannaGalgano.com

  20. In the past year I created eight new journals. I mainly sell them at speaking events. But I would love to promote these journals more. I plan to use some of the tools for promotion and hope to offer a webinar and/or PDF Downloads.

    Before I create another journal or planner, I want to set up a new facebook page and draw people to want to learn about why journaling is a great way to process thoughts or work through issues for a book or article.

    I would love to have one of my journals used in the class.

  21. I’ve self-published an anthology called Written Across the Genres and I’m completing another called Captivate Audiences to Create Loyal Fans. I have a blog about writing http://www.timetowritenow.com
    I also teach creative writing classes in Dublin, California.

  22. I teach people how to help themselves and their animals (dogs, cats, horses) be happy and healthy through all their life stages. I’ve published a book, “Grow Young with Your Dog” and I’m in the process of creating online courses so that I can scale my work and reach more people. In addition to growing my email list, I’m looking for ways to partner with others and offer webinars, virtual summits, etc. My website is http://www.DebonoMoves.com.

  23. My introduction to working with women in trauma recovery began with the local Child Protection Team Family Incest Treatment Program. I said, I learned more than I ever wanted to know about sexual abuse. From this beginning, I opened my private practice with mostly military wives, who often came to therapy when the spouse was about to be deployed. We had a short period time work work. After they moved, I began to get calls: “We are in Italy and no one knows how to help us; and please come to Japan, then can we meet in England?”
    With these request from desperate women, I wrote a 450 Healing Manual and gave it to them. I was so busy working it took years to edit, update, re-update with my learning, practicing, teaching two of these modalities and eventually combining Traditional Psychotherapy, Energy Psychology and Healing Arts into The Triumph of Recovery.
    I started out using skype and doing phone calls around the country and world. Both of which are hour by hour and slow moving.
    I am DELIGHTED and happy to have found D’vorah who has opened up new doors to walk through to work with these people. Thank You, Thank you D’vorah.

  24. Currently working on a novel called No Remorse No Regret, about to start on the dialogue revision which will hopefully be the last draft before going to the editor and finally publication. With this program would it be possible to build a business about the book for fiction books?

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