Episode 025: Rob Walch: Top Myths about Podcasting

rob-walch-SEpisode 025: Rob Walch, VP of Libsyn
with Your Host: D’vorah Lansky

Description of Today’s Episode: My guest today, Rob Walch, is the vice president of Libsyn (an audio hosting company) and co-author of Tricks of the Podcasting Masters. Rob works daily in the podcast world on both a professional and personal basis. This extensive podcasting experience has given him some unique knowledge about common myths that people have about podcasting. Today Rob discusses some of the ways you can avoid these pitfalls and connect with your community. He explains benefits of getting involved in podcasting today and leaves us with some essential tips to get your podcast topping the iTunes charts.

Episode 025: Rob Walch: Top Myths about Podcasting
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Show Notes

About Rob

Out guest speaker today is Rob Walch, the Vice President of Podcaster Relations for Libsyn.

Rob is Co-Author of the book “Tricks of the Podcasting Masters”. He was listed as the 5th most influential person in podcasting, according to the book “Podcasting for Dummies.”

  • He has consulted on podcasting for Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss and others.
  • He is also a monthly columnist for Podertainment The Podcast Magazine.
  • And Since 2004 Rob has presented at over 100 events on the subject of podcasting and New Media.

Main Questions Asked

  • Tell us about your success journey and how you got started in podcasting.
  • Can you talk about your community segments on The Feed Podcast and how we can use it as a model to pull listeners into our communities?
  • What do you think is one of the biggest misconceptions new podcasters have about podcasting?
  • What is the future of podcasting?

Key Lessons Learned

  • If your audience is part of your show, your audience is going to go out and promote your show for you. Every podcast should have a call in number, an email or Gmail, and Speakpipe ability. 90% of your promotion should be done by your audience. Word of mouth is still the best form of marketing.
  • You will not make a million dollars at podcasting but if your mission is to promote a brand, help build a brand, sell another service, or have fun then you found the right space.
  • You do not need WordPress to start a podcast. Libsyn has a free website for your podcast with your subscription or use a free builder like Squarespace or Wix.
  • Get more subscribers: when your podcast launches, go to your iTunes page and right click on your cover image. It will say “copy link,” pick it. That is the link you will want to share. If you add: &ls=1 to the end it will automatically open up the iTunes app or prompt the user to download it.
  • Podcasting shows often pad their download numbers to make it appear like they are getting more downloads than they really are. If you are getting 165 downloads/episode you are above the median and if you are getting 2,000 downloads/episode you are above the average. Don’t set unrealistic goals or be frustrated by lower numbers. This is the reality.

Benefits of Podcasting

  • Producing podcasts has become so easy. For example, with a tiny investment it can all be done from an IPhone, it’s that simple.
  • Computers are faster and hardware is better.
  • Smartphones have taken podcasts to a whole new level, material is more accessible and easier to consume.
  • There is more time in the day to listen to podcasts then consume any other type of media.
  • For every 2,000 bloggers covering a topic there’s 1 podcaster and for women it’s 7,500 to one. “If you want to stand out from the crowd, podcast.”

Rob’s Podcasting Tips

  • When you initially launch, iTunes should be your only focus. They account for 60% of all downloads. Make sure your show is optimized for iTunes. The iTune’s search engine only uses the title and author information of your show to find you. Make sure anything you want people to search on is there. Also, make sure your art work is good. If this is not the case iTunes will not feature you. Drive your audience to your subscriber page and keep sending them there.
  • Once you have your first 5-10 episodes out of the way start thinking mobile. Consider an app (IOS app or Android). If you want to grow on Android this is essential because there is no native way to find podcasts on the Android platform.
  • Reach out to your community. Get your call number set up.

Links to Resources Mentioned

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