Harness the Power of Amazon and Enhance Your Presence on Amazon by D’vorah Lansky

As you’ll discover, there are several things you can do via your Amazon Author Central dashboard, to increase your credibility and your visibility on Amazon.

To view my Amazon Author Page go to: www.Amazon.com/author/dvorahlansky

One of the most powerful “secret weapons” for an author is Amazon’s Author Central page. Each author, with a published book, can set up their own page, which includes a myriad of marketing tools. In this article I’m going to share several ways you can maximize your Amazon Author Central page.

As an author you have the opportunity to create an author page over on Amazon. This is called your Amazon Author Central page. Amazon Author Central is a free service provided by Amazon to allow authors to reach more readers and promote more books.

Note: you must have a print or Kindle book published on Amazon in order register for an Amazon Author Central page. If your book has not yet been published, you can still go through this lesson in preparation of having a published book.

Your Amazon Author Central page is where you can share about you and your books. Not only can you list your author bio and your bibliography of published works, you can pull in your blog feed and Twitter feed, post videos, add images, create a vanity URL, and more. This provides you with an “online resume” if you will, as well as a powerful place for people to come to find out more about you and your books.

There is an additional feature of your Amazon Author Central page that will help you to build an interactive community and create more buzz about your book. That is the customer discussion section of Amazon Author Central. You can post a conversation starter or encourage your readers to begin a discussion, based on the content of your book. Think of the possibilities.

Register for an Account and Add your Biography

Head over to Amazon Author Central to register your account at http://authorcentral.amazon.com. You can login with the same email and password as your Amazon Customer account.register

The next thing you’ll want to do is add a brief, yet informative biography. Share your credentials and accomplishments as well as a bit about “what you do,” as it relates to you as an author. Write your biography in the third person as it sounds more professional and gives you more credibility.

Now it’s Time to Upload Your Photographs

The next step, once you’ve set up your Author Central page and added your biography, is to add a professional, head shot photograph to your profile. Make sure that you are smiling and you look approachable. This is the first thing visitors will see when they come to your page.

You can also upload other photographs, such as photos of your book. Take note that as you add images, they will move to the #1 spot in your image gallery. The image in the #1 spot is the one that will show up on your profile. That’s not a problem though as you can easily click to edit your photos and drag them to move them around and change the order.

Claim Your Amazon Author Vanity URL

A relatively new feature on the Author Central page is the ability to add a vanity URL. This will make it really easy for you to direct people to your profile. To set up your vanity URL, login to your profile dashboard and head to the top right of the page. You’ll see text inviting you to set up your custom URL. Be sure to choose carefully as you may not be able to change it once you’ve created it.

Add Your Blog Feed

Adding your blog feed is another way to create a connection with your profile visitors while demonstrating your expertise on a topic. This will help you to build relationships with your readers as well as sell more books. It’s easy to pull in titles and excerpts of blog posts from your site by adding your feed URL to the appropriate place on your profile dashboard.

Typically your blog feed would be formatted like this: http://YourWebAddress.com/feed. Here is an example of what it looks like when your feed is pulled onto your Author Central page.

Invite Readers to “Like” and “Share” Your Amazon Author Page

Readers can “like” and “share” your Amazon page as well. If you look in the top right hand corner there is a like button, an email button, Twitter and Facebook buttons to share.

Time to Take Action

Ok, now it’s your turn! Head on over to Amazon Author Central and spice things up. http://authorcentral.amazon.com – Here’s a direct link to my page if you’d like to take a peek at an example: www.BooksByDvorah.com

Then come back here and post the “vanity” URL to your Author Central Page, in the Facebook Comments box below.


  1. Cheryl Wills says:

    i had no idea! This is fabulous.

  2. Michael Bloom says:

    This is very valuable info for authors listed in Amazon. I enjoyed taking action with this in your Celebrity Author Boot Camp. So vital for us to have a beautiful and fully functional Amazon Author Central Page.

  3. Carmen Myrtis-Garcia says:


    This is valuable information. I had not realized there are so many features on Amazon Author Central Page. Thank you for all the details on how we can get started.

    Thanks again,

  4. Jan Moore says:

    Wow! Thanks D’vorah!

    I’m just in the process of uploading my book to Amazon/Kindle. I knew I could include my Bio. but was not aware of all the other options. Thank-you so much for sharing this information here!

  5. Cherry-Ann Carew says:

    Great article, D’vorah. I have found using Author Central very useful.

  6. Wendy Anne Gibbins-Lekkou says:

    Hi D’vorah,
    Thank you for your advice. the only thing I haven’t done on Author Central is to pull in my blog from my website, so it looks like I better start blogging.

  7. Debra Butterfield says:

    Thanks, D’Vorah. I’ve had this on my to-do list for months. Now it’s done! Thanks for the guidance.

  8. Here’s mine…. amazon.com/author/andrea-partee

  9. Thank you, D’vorah! This is an area that I, admittedly, have not taken full advantage of. Adding the rss feed for your blog is a great way to nudge people over to your site and sign up for your list. Thanks for the quick and easy tutorial. This is on my list of things to do this week.

  10. Steve Johnson says:

    Great advice D’vorah. I know for certain that my Author Central has helped get extra free exposure for my book in search engines, especially the section About The Author. It’s a key tool to marketing any book. Authors also need to make time to set up Author Central pages in the various countries; it doesn’t happen automatically. Also, you have to check to make sure both your ebook and your print book descriptions are set up correctly. Thanks for the article on Author Central. The screenshots are very helpful.

  11. Steve Johnson says:

    Vanity author page link —–> amazon.com/author/johnsonsteve

  12. Hayley Clarke says:

    Here is my Amazon Central Page 🙂 amazon.com/author/hmclarke


  13. My Amazon page is http://amazon.com/author/johnsmithman

    D’vorah, Thanks for taking me with you on your joy ride to fame and fortune as an author. You’re a great example to me! Congratulations.


    • Thanks John! I’m encouraging people to post in the Facebook Chat box vs. the comments section – do you see that directly below the article? Thanks!

  14. Im having trouble putting my book into the page. The ISBN is being used to input but the Amazon tells me that theres an error to try again later. Also its giving me my last book that I recently took off the market (which is completely enclosed in the new one).

  15. My author page is amazon.com/author/jameshart

  16. D’vorah,

    Excellent article. Well written, informative, well constructed, and it looks great. Thank you for publishing it. I added my Amazon URL to my next Web update. It will be going online in a week or so.

    Wayne English
    WebContentRx, LLC

  17. I’m making my list of updates to do on my Amazon Author Page. Thanks
    My Author Page URL is amazon.com/author/judystrong

  18. Judy Strong says:

    Thanks for a great article and reminder. I have my update to-do list for my Author’s Page. My URL amazon.com/author/judystrong

  19. My book isn’t published yet and I’m so jealous. 🙁 Too bad there isn’t an emotie for jealousy. However I have some things that could be published as a short. Would this allow me to get an author page? This would relieve my jealousy and make the world a better place.

    • Publishing a short Kindle book is a great idea. I’d publish it as a quick guide over an official “short” though, as I don’t know if the Amazon Short Version would allow you to set up an author page. You can of course email Amazon to ask. GREAT idea!

      • Larry Dunlap says:

        Thanks I’ll explore the option. Appreciate the reply.

  20. Michael R. Stern says:

    Thanks for the article. I have update and rewritten my Author bio. I think I need to spend more time looking around Author Central. https://www.amazon.com/author/michaelrstern

  21. Stephanie Cage says:

    Cool! I didn’t know you could get vanity urls. Now I have one:

  22. amazon.com/author/jacciturner Thanks! Didn’t know I had one!

  23. Thanks, my Author Central page really needed to be updated. As you publish more books, apparently they are not automatically added to your page. I’m looking into that now.

    My URL is http://amazon.com/author/scottskipper

  24. Thanks for the great info. My book, Day After Disaster, doesn’t become available on Amazon until June 3rd but now I can make sure I have the best representation available right from the start!

  25. Thanks for the tip: http://amazon.com/author/gigiflower ! I am going to insert this into my email signature~

  26. Tess Marset says:

    Had fun sprucing up my author central page with your new tips! Thanks!!
    My vanity URL is http://www.amazon.com/author/tessmarset, although I seem to get better results accessing my page through http://www.amazon.com/Tess-Marset/e/B00B2V4ZPW

  27. amazon.com/author/marlajones
    I’ve had this for quite a while, but I try to keep it updated.

  28. Wow, I totally forgot I had signed up for this. Here’s my now updated profile:

  29. I usually keep my page updated, but I didn’t know about the vanity URL. Great! My page is: http://www.amazon.com/author/deborahannbailey

    • Sarah Butland says:

      Deborah, it looks to me like you have linked to the vanity URL. It simply looks more clear than the usual link.

      Happy writing and much success,

      Sarah Butland

    • Hi Deborah. Nice to see your familiar face in the challenge.

  30. It is a great feature! My URL is https://www.amazon.com/author/pattitingen

  31. Great stuff – and everyone: GREAT WORK!!

    Mine is at amazon.com/author/lucindacurran

  32. Sarah Butland says:

    Thanks for this spotlight on Amazon author pages. There are a lot of resources available but it’s nice to begin to understand the value of them.

    I have liked a lot of your pages and would like some likes and shares in return for:


    Thanks for reading,

    Sarah Butland
    author of Arm Farm, Brain Tales, Blood Day and more

  33. Thank you. This reminded me to visit my page and make valuable updates. So glad I am taking this course. You are an angel.

    I am grateful for you!

  34. Forgot to mention, my author page is amazon.com/author/sherryransom. Please like my page.

    I am busy liking as many pages as possible and enjoying reading the author bios. What a great group of people. Hooray for authors!!!

    I am grateful for you!

  35. Great to be able to share: amazon.com/author/jackiecharley

  36. Teri Dluznieski says:

    you can only add a blog that has RSS feed. I know I HAD that set up at one point– but it isn’t set up with the new WP theme. How do I create the RSS feed so my site-blog can appear under author page?

  37. Teri Dluznieski says:

    oh- the amazon link: http://amazon.com/author/teridluznieski – not live yet.. but should be, soon:)

  38. Lindsey Bell says:

    Here’s my amazon link: amazon.com/author/lindseybell

  39. Dana Rongione says:

    My url is amazon.com/author/danarongione.

  40. My book is already in amazon bookstore and Kindle plus B/N Nook. Have not completed Amazon Central and had to call them to get help. Hope it is resolved today.
    Also be aware that placing your books with KPDexclusive prevents you to sell to any other outlet until the 90 days are up. However, it does help promote your book via KDP.

  41. Sally Ember, Ed.D. says:

    http://amazon.com/author/sallyember is my Amazon Central Author page and I already had it set up, but thanks for the validation, Dvorah!

  42. This is great information, and I’m going to save it for when my book comes out. Thank you!


  43. Kathleen Reilly says:

    Thanks for the great post! I set up my author page, but I’m not sure I’m doing the blog feed correctly — it’s not showing up. Amazon says that if you’re streaming it elsewhere (I am; in Goodreads), to add a character (like ? or $) to the end of the URL — but I’ve tried it in a couple different positions (www.kathleenreilly.com/feed? or http://www.kathleenreilly.com/feed/? for example) and the blog feed still doesn’t show up. Anyone have a solution?

    • Kathleen Reilly says:

      Never mind — figured it out myself! 🙂

  44. Thanks. I had yet to add my newest blog feed to my profile. My vanity URL is http://amazon.com/author/leahoviedo


    I learned about Amazon Author Central during the Celebrity Author boot camp, last year. However, at that time, I did not have my website/blog set up as yet. Today, I had the opportunity to add not only my website, but also my twitter page. Thanks D’vorah. You’re the best.

  46. Sheryl Siler says:

    I have been putting this off…I don’t know why. I know it will be improved upon later but glad to have finally done this. http://amazon.com/author/sherylsiler

  47. Katy Pye says:

    Finally getting to Dvora’s course. Thanks, one and all, for the tips on Author Central. I had some things to complete. Even started a discussion there to see if anyone is interested in direct author/reader engagement. May good book karma rain down on us all.

    My Amazon author page is: amazon.com/author/katypye

  48. Thanks for this informative and step-by-step article, D’vorah!

    This is absolute gold for new writers. I’ve created my page here:

  49. Dina Colman says:

    Thank you for the post. I had previously set up my author page and it is at https://www.amazon.com/author/dinacolman Thank you everyone for sharing your author page. Well done!

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