Day #10 – Online Relationship Marketing Book Tour Travels to Tony Eldridge’s Blog @tonyeldridge

Building relationships with people is the key to both happiness and success! In today’s article, which is featured at Tony Eldridge’s “Marketing Tips for Authors” site, is on the topic of Online Relationship Marketing.

Relationship marketing is a new term for a time-tested practice. People want to do business with people whom they “know, like, and trust”. Growing up in a family of retailers, it was a common practice for us to do business with people we knew “in the business” or with people who were referred by people we knew. Old-school marketing focuses on clever or salesy ways of convincing people to buy what you are selling, relationship marketing focuses on creating a connection with your audience so that they come to know, like, and trust you. Sell them on you, not on “your stuff.”

There are a wide variety of ways that you can practice relationship marketing online…

To read this article head on over to Tony’s blog at: www.bookmarketingmadeeasy.com/marketingtipsforauthors

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