Day #10 – Harness the Power of Online Video – Book Tour travels to Shel Horowitz’s Blog @shelhorowitz

There is nothing as powerful as online video as a way to effectively connect with your audience and allow them to get to know you. Creating Web video might seem intimidating but the truth is that it can be easy, affordable, and even free. Creating Web video can also be a great deal of fun. You can either record your message with the camera facing you or you can create a screen capture video.

Market your book by creating a video book trailer which you can post on YouTube and on your website. A video book trailer is a short video or multimedia presentation that helps to promote your book. Typically, it is less than two minutes, and a thirty-second to one-minute video can have even more impact, as people are more likely to watch it all the way through. The goal of your video trailer is to get people emotionally involved in your book by identifying a pain or a challenge and sharing a solution…

To read this full article head on over to Shel’s blog at:

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