Pinterest is Changing the Social Media Game! by Sara F. Hathaway

by Sara F. Hathaway Pinterest is a valuable tool for all businesses that is often overlooked for the potential it has. This social media site is busy building an online discovery engine to help billions explore interests and plan for the future. Their visual format brings an encyclopedia of information to life and for people who love to learn, like myself, it is an endless resource of information on any topic. Pinterest is currently boasting … [Read more...]

Special Sales: The Buck Starts Here by Brian Jud

by Brian Jud The term special sales is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can be a profitable source of new revenue. The best way to exploit this opportunity is to divide it into two segments and sell to buyers in each according to their traditional ways of purchasing. One is the retail segment where you reach buyers using a network of … [Read more...]

5 Steps to Beat the “Yah-But” Syndrome by Pam Fitros

How many times have you thought you wanted to do something new or different only to pelt yourself with a volley of Yah-Buts? Yah-but I’m too… old young scared of failing scared of succeeding worried about what others would say short of time short of energy short of funds convinced I’ll never finish How many times have you listened to the critical voice inside your head come up with an objection for every idea, every … [Read more...]

How Authors Can Reach 20 Million Readers on Goodreads by Frances Caballo

by Frances Caballo I often find myself talking with other writers about Goodreads. Most published authors know that they need to be on it yet at its core, Goodreads is all about the reader, not about hawking our books. And I say Hooray! Because where would writer be without readers? Goodreads members tend to read voraciously, blog about books, recommend books, and form book clubs and online book groups. Readers consume books of every … [Read more...]

Why your business book isn’t selling (and how to tweak it so it does) by Ginny Carter

by Ginny Carter Have you written a business book that isn’t selling? How frustrating and demoralizing is that? All those hours of work are not getting you the reward you would love, and more importantly your expertise and wisdom are not helping the people who need them most. Or are you starting to plan your next book, and want to make sure it’s a seller? Either way, this post is for you. First off, just because no-one is buying your … [Read more...]