Marketing Your Book with Press Releases by Connie Dunn

by Connie Dunn One of the most basic tools for marketing your book is a press release. It’s been around a long time, but it is still just as valid as it was more than 100 years ago, when the first press/news release was used. Publications haven’t gone away, in fact, there are more of them! Many publications have gone online, such as newspapers like the Boston Globe, a large well-known newspaper, or the Bolivar Herald Free Press … [Read more...]

Virtual Book Tour Tips to Boost Your Sales

(From D'vorah: In this article, Sara shares her insights and hands-on tips, based on her own virtual book tour. you'll want to take notes as these strategies can help you expand your reach and make the most of your own virtual book tour. To learn more about virtual book tours, check out our training program on the topic at: www.VirtualBookTourChallenge.com) Enjoy this informative article by Sara F. Hathaway Congratulations! You finished … [Read more...]

Using Images to Market Your Virtual Book Tour

by Marianne Soucy In this article about marketing your virtual book tour I will have my main focus on images. Images are a powerful way of getting your message across, especially combined with text; and images are being used more and more both on blogs and social media. Create a book tour banner The first image you need to create for promoting your virtual book tour is a book tour banner. There are several ways you can create a book tour … [Read more...]

12 Reasons to Host a Book Tour Without Leaving Home

by Janine L. Moore You have written a book that will entertain or inspire others. What’s next? How do you spread the word about it without breaking the bank? The Internet has made it possible to take your book on tour around the world without leaving home. On a Virtual Book Tour, you visit Blogs written by other authors and ask if they would like you to write a Guest Post for them. As Blogs constantly require new content, the owner is often … [Read more...]

What Footprints Are You Leaving in the Sand?

"We make a living by what we get, but we make a life by what we give." -Winston Churchill Our lives are so busy, there is always so much going on. It seems though, that no matter how much time we spend working, there's always more to do. Well, then the inverse must be true as well... As long as we are working with focus and purpose, the job will get done and how we spend our time is a choice. While it's important to set goals, have focus … [Read more...]

Build Your Readership by Blogging

by D'vorah Lansky Being that blogging has become so popular in our author community, and the fact that I've received dozens of requests to teach more about blogging AND the fact that we had 58 comments on last week's blog post, I thought you'd find it helpful if we began a column where we share blogging tips and strategies. Today I'll Share Two of My Favorite Blogging Tips: Along with an invitation for you to share blogging tips of your … [Read more...]

Audio Postcard: Teaching by Telephone

Teaching on the topic of your book, not only generates more book sales, it can lead to people participating in your online courses or coaching programs. While live, in-person events are powerful and amazing, they require a lot of time and effort and most importantly, only allow you to connect in "real time" with a limited number of learners. Listen in to the Audio Postcard via the player below. Scroll down for the written version and … [Read more...]

Believe in the Power of Your Dreams: What is the “Why” Behind Your Dreams?

by D'vorah Lansky As the new year approaches I'm looking at how I can bring even more value to our author community. Every fiber of my being is leading me towards focusing on helping you to develop relationships with your audience and leaders in your field before focusing on the tech side of things. I really believe that by getting clear about your "why" and your dreams and by growing your following, your fan base, and your book sales, you will … [Read more...]

Share Your Writing and Editing Tips

As authors we love to write and we are often certain that we did a super job editing our work. Proofread and edit as we might, there are still times that we miss something. For the most part these errors are harmless, but occasionally they can be embarrassing or even mortifying. To help one another on our writing journey, please scroll down and share your favorite writing, proofreading, and/or editing tips. Thank you for sharing your … [Read more...]

Special Sales: The Buck Starts Here by Brian Jud

by Brian Jud The term special sales is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can be a profitable source of new revenue. The best way to exploit this opportunity is to divide it into two segments and sell to buyers in each according to their traditional ways of purchasing. One is the retail segment where you reach buyers using a network of … [Read more...]