12 Reasons to Host a Book Tour Without Leaving Home

by Janine L. Moore You have written a book that will entertain or inspire others. What’s next? How do you spread the word about it without breaking the bank? The Internet has made it possible to take your book on tour around the world without leaving home. On a Virtual Book Tour, you visit Blogs written by other authors and ask if they would like you to write a Guest Post for them. As Blogs constantly require new content, the owner is often … [Read more...]

What Footprints Are You Leaving in the Sand?

"We make a living by what we get, but we make a life by what we give." -Winston Churchill Our lives are so busy, there is always so much going on. It seems though, that no matter how much time we spend working, there's always more to do. Well, then the inverse must be true as well... As long as we are working with focus and purpose, the job will get done and how we spend our time is a choice. While it's important to set goals, have focus … [Read more...]

Build Your Readership by Blogging

by D'vorah Lansky Being that blogging has become so popular in our author community, and the fact that I've received dozens of requests to teach more about blogging AND the fact that we had 58 comments on last week's blog post, I thought you'd find it helpful if we began a column where we share blogging tips and strategies. Today I'll Share Two of My Favorite Blogging Tips: Along with an invitation for you to share blogging tips of your … [Read more...]

Friday’s Food for Thought

I've become fascinated with the images that have inspiring quotes written on them and have decided to begin collecting quotes and images with the goal of creating what is referred to as a "meme." The dictionary definition of "meme" is "a cultural item in the form of an image, video, phrase, etc., that is spread via the Internet and often altered in a creative or humorous way." Today's Food for Thought is related to only being a decision … [Read more...]

How a Signature Program Keeps You Focused As A Writer

by Kate Loving Shenk This article is for all you right-brained creators out there. Writers are often trying to squeeze themselves into a left-brained box because they think that's how they will achieve success as a writer. Success may mean different things to different people, but I am sure we'd agree selling tens of thousands of books to adoring fans would be a magnificent milestone! However, this is a big dream, and we need to hold that … [Read more...]

Welcome to our Community Blog Hop

Welcome to our community Blog Hop! What a great way for us to get to know one another, and for everyone who participates to get a lot of visitors to their blog! Thank you and get ready for a lot of fun and many new visitors to your site! See below for the tour stops on the Blog Hop. Have fun exploring! During our last Book Marketing Challenge participants learned new strategies throughout the month, culminating in a blog hop. Exciting news! … [Read more...]

It’s “Ta Da” Tuesday… What are you Celebrating?

by D'vorah Lansky I recently saw a post come across Facebook asking, "What's on your "Ta Da" list?" A light bulb went on for me and I realized that we could create a new tradition by sharing our "Ta Das!" So... What are you celebrating this week? It could be an accomplishment, either huge or small. You may want to share something you learned this week. Perhaps you are celebrating new business. Whatever the case, you are warmly … [Read more...]

Believe in the Power of Your Dreams: What is the “Why” Behind Your Dreams?

by D'vorah Lansky As the new year approaches I'm looking at how I can bring even more value to our author community. Every fiber of my being is leading me towards focusing on helping you to develop relationships with your audience and leaders in your field before focusing on the tech side of things. I really believe that by getting clear about your "why" and your dreams and by growing your following, your fan base, and your book sales, you will … [Read more...]

Share Your Writing and Editing Tips

As authors we love to write and we are often certain that we did a super job editing our work. Proofread and edit as we might, there are still times that we miss something. For the most part these errors are harmless, but occasionally they can be embarrassing or even mortifying. To help one another on our writing journey, please scroll down and share your favorite writing, proofreading, and/or editing tips. Thank you for sharing your … [Read more...]

Clear Your Mind and Clear Your Desk with an Author Brain Dump Exercise

(Productivity Challenge Members - Thank you for Completing This Week's Questionnaire. Please scroll down and "join in the conversation!") One of my favorite organizing activities is what I call a "brain dump" exercise. When I first participated in this exercise, in around 2008, I was working many hours, but I was not earning "many dollars." After participating in the brain dump exercise, my business exploded. Within six months of filling out … [Read more...]

Why your business book isn’t selling (and how to tweak it so it does) by Ginny Carter

by Ginny Carter Have you written a business book that isn’t selling? How frustrating and demoralizing is that? All those hours of work are not getting you the reward you would love, and more importantly your expertise and wisdom are not helping the people who need them most. Or are you starting to plan your next book, and want to make sure it’s a seller? Either way, this post is for you. First off, just because no-one is buying your … [Read more...]

Putting My Coaching Wisdom in a Book Series

by Diane Howell Topkis Like many of us, a book idea had been developing in my head for months but I didn’t know how to get started. Along came D’vorah’s Book Marketing Challenge. I figured I needed to know what was in store after I wrote it. So I signed up. Must be something about a challenge that motivates me because I’ve now published one book and the next is ready to go. That’s two already, not the “one and done” book that I originally … [Read more...]

Replay and a Collection of Productivity Tips from Our Author Community

Becoming more productive and organized will allow us to accomplish more and make time for the things that we need to do and those that we want to do. The following tips are from our author community, in response to a recent survey. Thank you all for sharing your brilliance! D'vorah Another way you can learn more about becoming more productive is to listen in to the replay from our Productivity Workshop! In this workshop D'vorah shares her … [Read more...]

Building the Perfect Reader by Donna K. Fitch

by Donna K. Fitch Who are your readers? How do you know? What difference does it make? Cultivating relationships with your readers is a wonderful way to extend your reach and gain new followers. Have you ever considered, though, who those readers are? Personas Creating personas is a technique used in web design and user experience to represent user groups, reminding the owner of the purpose of the site and what reasons people might … [Read more...]

Why An Author Media Kit Is A Must Have by Jane Tabachnick

by Jane Tabachnick As an author, one of your goals is to have your books read by as many people as possible. To achieve this, you need to get as much visibility as possible. Whether you use publicity, public speaking or both of these strategies to get in front of your potential readers, an author media kit will be a key component in assuring you succeed. The Professional Standard A media kit, is also called press kit, or in its short … [Read more...]

Guest Blogging for Authors is Alive and Well by Sandra Beckwith

Sandra is a guest speaker at the 9th Annual Book Marketing Conference Online: Reach More Readers. If you have not yet registered... Click here to get your access pass. By Sandra Beckwith There’s some buzz out there in the interwebs about the “death” of guest blogging. Guest blog posts usually let the writer include a link or two back to his or her own web site (“backlinks”), and those links are good for a site’s SEO (search engine … [Read more...]

Putting on the Blinders to go Straight Down the Writing Road

by Elaine Cougler Did you ever notice those leather harness bits that all but cover up a horse’s eyes? They feel a little cruel to me, an attitude left over from my childhood thoughts when all I could see was how the patches practically blinded the poor horse. How could it see where it was going? Of course, now I know they actually help the horse maintain focus and stay on track. As writers, we need to do that, too. Writing and publishing a … [Read more...]

Guest Blogger: Sara F. Hathaway – Your Invitation to Reach More Readers and Sell More Books

by Sara F. Hathaway Writing a book takes a lot of work. All that research and writing takes a lot of time and energy. As an author you pour your heart and soul into your work and finally the manuscript is done! Then it’s on to publishing. There are so many options. The editing process can be long and grueling. Designing the perfect title and the perfect cover can take months of decisions and hard work. Once the book is done and ready for … [Read more...]

The Benefits of Podcasting by Doug Foresta

by Doug Foresta There are many benefits of podcasting, but one benefit that is often overlooked is the ability of a podcast to boost your book. If you have a book, or are thinking of writing a book, here are some ways in which a podcast can be of benefit to you: 1) Create more engagement with your readers: A podcast allows you to use your voice to create a deeper level of engagement. When readers can hear your passion for your material it … [Read more...]

What Are the Top Tools You Use to Reach More Readers?

There seems to be a great deal of interest around online tools and resources. With this in mind, we'd love to know what online tools you are using and loving, and what tasks you are working on or looking to accomplish. Here is One of Our Favorite Online Tools (What Are Yours? Scroll Down to Join in the Conversation) Infographics - www.Canva.com - Infographics are photographs with an overlay of text, or a series of graphics that illustrate a … [Read more...]

Convert Your Book Into An Online Course

By Dr. Jeanette Cates Congratulations on having your book ready and selling! That's what so many people say they want to do – but don’t get finished. You’ve done it! Now build on that success and offer an online course to complement or supplement your book. After all, people want to know more about your topic. And who better to teach it than you? Best of all, it's really not as complicated as you might think to create an online course. … [Read more...]