Special Sales: The Buck Starts Here by Brian Jud

by Brian Jud The term special sales is commonly used to describe sales opportunities outside of bookstores. Also referred to as non-bookstore (or non-traditional) marketing, it can be a profitable source of new revenue. The best way to exploit this opportunity is to divide it into two segments and sell to buyers in each according to their traditional ways of purchasing. One is the retail segment where you reach buyers using a network of … [Read more...]

Kick Procrastination’s Behind

by Mac Bogert "Something there is that doesn’t love a wall" begins Robert Frost’s “Mending Wall.” Something there is that doesn’t love accomplishment describes procrastination. Whether it’s getting in shape, losing weight, starting our tax returns, emptying the dishwasher, or w-r-i-t-i-n-g, inertia holds us prisoner. Yet inertia works both ways. Once we put a few simple ideas into practice, inertia moves us forward instead of holding us … [Read more...]

5 Steps to Beat the “Yah-But” Syndrome by Pam Fitros

How many times have you thought you wanted to do something new or different only to pelt yourself with a volley of Yah-Buts? Yah-but I’m too… old young scared of failing scared of succeeding worried about what others would say short of time short of energy short of funds convinced I’ll never finish How many times have you listened to the critical voice inside your head come up with an objection for every idea, every … [Read more...]

Recommended Resource: The Simple Pinning Guide – Sara F. Hathaway

Learn More with Sara: The Simple Pinning Guide: Your guide to getting started and getting results marketing with Pinterest, is your key to quickly jump start your visibility on Pinterest. This guide teaches you how to navigate and use Pinterest while providing you with hot tips to make your efforts worthwhile. You will learn how to easily create eye popping graphics that will help you easily find and connect with your niche. Watch your … [Read more...]

Clear Your Mind and Clear Your Desk with an Author Brain Dump Exercise

(Productivity Challenge Members - Thank you for Completing This Week's Questionnaire. Please scroll down and "join in the conversation!") One of my favorite organizing activities is what I call a "brain dump" exercise. When I first participated in this exercise, in around 2008, I was working many hours, but I was not earning "many dollars." After participating in the brain dump exercise, my business exploded. Within six months of filling out … [Read more...]