Success with Amazon Marketing Services by Dr. Laurie Weiss

by Dr. Laurie Weiss

D’vorah asked me to write an article about the incredible success I’m experiencing by participating in Amazon’s Marketing Services. Disclaimer: I am a beginner – a beginner with AMS www.ams.amazon.com, but not in beginner marketing. I’ll be referring to tools I used that I think are relevant to my success. Everything I say may be about beginner’s luck, but I think it’s about having great support in the author’s community and being lucky enough to have written a book about a popular keyword.

Results so far: I concluded my first month with one ad on AMS. I have spent $47.55 on pay per click ads. That has paid for 319 clicks. My cost per click has been $.14 to $.15. My estimated sales have been $268.39.  Sales figure reflects gross sales, not profit. I estimate my profit to be 70%. My advertising cost of sales has been 16% to 18%.

This process is only available for Kindle books, although I think it also stimulated some print book sales. My Kindle book sales for this month for Letting It Go: Relieve Anxiety and Toxic Stress in Just a Few Minutes Using Only Words (Rapid Relief with Logosynthesis®) were 36 books. In each of the 30 day periods before I started this process, I sold 15 or 16 books.

Advice, I followed (from Amy Collins and Judith Briles): Allow a seven-day trial for a nonfiction book, Set a daily budget of $10, Offer more than Amazon suggested as the cost per click…

  • Offer one dollar per click with the assurance that I would pay much less.
  • Use a sponsored product pay per click ad, rather than display advertising.
  • Start with at least 100 keywords.
  • Use more and include both the names of books that were my main competition and names of the authors of those books. I used 2000 keywords that came mostly from variations derived from the Google Keyword Planner (type into search), as well as those titles and authors.

Creating my ad: AMS produces a pretty clear, fill in the blanks, template for the ad. I wrote my ad and checked the appeal of each line using various online resources.

I’m looking forward to using this process to revive sales on some of my earlier books.

Dr. Laurie Weiss, psychotherapist, coach and relationship communication expert has helped more than 60,000 individuals reclaim life energy and find joy in life for more than four decades.  She has taught professionals in 13 countries and authored eight books www.BooksbyLaurie.com that make complex information accessible to anyone. Her latest, Letting It Go: Relieve Anxiety and Toxic Stress in Just a Few Minutes Using Only Words (Rapid Relief with Logosynthesis®), teaches rapid anxiety and stress relief.

She and her husband, Jonathan B. Weiss, Ph.D., started working together in 1970. Both Drs. Weiss love mixing business and pleasure and enjoy visiting professional colleagues and friends around the globe. They live and work in Littleton, Col. USA.  www.LaurieWeiss.com

 

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