(Our focus this season is on Press Releases. Your press release is your announcement to the world. For example, you can share that your book is available and waiting to be read and you can write it in a way that will make people eager to find out more.
While the topic of “press releases” may seem like a complicated or mysterious one, it is really rather straight forward. In today’s featured articles you have access to a wealth of ides to help you publish press releases for your book.
Enjoy this article is by “Book Buzz” Expert, Sandra Beckwith
What is the one essential tool you need in your book marketing kit to make sure your book gets the maximum buzz and exposure it deserves? It’s your book’s announcement press release, a versatile publicity tool lets your book declare to readers: “I’m here and I will rock your world!”
Your book announcement press release tells people what to expect from your book, what makes it better or different, why they need to read it, and why you wrote it.
You send it with a copy of your book to reviewers; they use it to decide if the book is a good fit for their publication, website, blog, and so on. It’s important that you write one that has the information they want in the format they’re accustomed to using and seeing. That’s because if it’s badly written or doesn’t have the information they need, want, or expect, your book won’t be reviewed.
Make it the best it can be
Simply put: If you want your book reviewed by media outlets and credible bloggers, you need a good book announcement press release.
You’ll need it for more than reviews, too. Your book announcement press release will be the core tool you use to share information about your book. Want to do some public speaking on your book’s topic? It will be part of your marketing materials. Planning to be interviewed on the radio? Talk show producers and hosts will need to see your book announcement press release. Going on a virtual book tour? You’ll send it to bloggers as background information.
There are many other uses for this versatile tool – including helping with your site’s SEO when you make it the centerpiece of your online author press room – but let’s talk about how to create one that’s compelling and effective.
Tips for doing it right
Take these steps now to write a press release that generates the results your book deserves:
- Don’t reinvent the wheel. Study what the big guys do, then imitate them. Use a search engine to find the press rooms of a few big publishers and read their announcement press releases. Go to a few paid press release distribution sites such as PRWeb and eRreleases.com and search for book press releases. (Skip the free press release sites – the quality isn’t as good.)
- Start with your back cover or eBook sales page description. The description you’ve already labored over will form the backbone of your press release. You will build around that with an engaging headline, compelling first paragraph, and other relevant information.
- Avoid the mistakes that make you look like an amateur. These include bad grammar and spelling, focusing on yourself instead of the book, and writing it like an advertisement instead of a news story you’d read in a newspaper or magazine.
- Put yourself in the shoes of a journalist, reviewer, or reader. What would you want to know about a book? You’d want a solid and honest description, bullet points on what you’ll get from the book when you read it, and a sense that the author is well-qualified to write it, for starters.
Your book’s press release can be the difference between success and failure, so take the time to write one that meets the expectations of the influential people you’ll send it to.
Hot Tip from Sandra
Your book announcement press release headline can make it or break it for you. You want people scanning your press release to think, “I can’t stop here – I have to keep reading!”
The headline’s job is to grab attention – and that’s why, with few exceptions, you should never use your name in the headline. You’re not a super star or a celebrity, right? Keep your name out of it and use that valuable real estate to grab attention for your book instead. Craft something with words that sizzle and dazzle so your book sounds like an irresistible ‘must read.’
Sandra Beckwith is a national award-winning former publicist who now teaches authors how to promote and publicize their books. She is the author of ‘Get Your Book in the News: How to Write a Press Release That Announces Your Book,’ ’Build Book Buzz Publicity Forms & Templates,’ and several other books.
Click here to Learn how to: Get Your Book in the News: How to Write a Press Release That Announces Your Book